The iconic Tsurumaru logo of Japan Airlines (JAL) was designed in 1958 by Jerry Huff, the creative director of the American advertising agency Botsford, Constantine, and Gardner. At the time, JAL was preparing to launch jetliner routes and wanted to create a simple, eye-catching, and uniquely Japanese logo to enhance its international image.
In designing the Tsurumaru logo, Huff drew inspiration from the traditional Japanese Hinomaru flag, using a red circle as the background to symbolize the rising sun of Japan and its passion. On the other hand, the crane is a Japanese auspicious creature symbolizing longevity, peace, elegance, and good luck. Combining the two elements embodies both Japanese culture and an international perspective.
Since its introduction in 1959, the Tsurumaru logo has been the representative symbol of Japan Airlines. It appears on airplanes and in a wide range of JAL's promotional materials. The logo was briefly replaced in 2002 but brought back in 2011. After more than 60 years, the Tsurumaru logo has become a classic symbol of Japan Airlines.
